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24/7 links with Fleet in credit card deal

Published on .

Ad network 24/7 Media, New York, has signed a multiyear strategic agreement with Fleet Credit Card Services, Horsham, Pa., a bankcard issuer that is part of the Fleet Financial Group. Under the deal, 24/7 will market Fleet Visa and MasterCard brands across its network. It is expected to generate $32 million in revenue for 24/7 and new credit card relationships for Fleet over the course of the agreement.

Copyright May 1999, Crain Communications Inc.

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