Internet ad network 24/7 Media, New York, and MapQuest.com have signed Denny's to an exclusive marketing program. The Internet program will help Denny's drive in-store traffic by featuring Denny's locations on the MapQuest.com
Web site. Visitors requesting mapping information will receive results pages highlighting Denny's locations in a specific geographic region or along a particular automobile travel route. The MapQuest.com sponsorship is Denny's first advertising venture on the Internet.
Copyright June 1999, Crain Communications Inc.