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24/7 TO OFFER VOICE-ENABLED E-MAILS VIA eSTARA

Published on .

(July 16, 2001) -- Interactive marketing company 24/7 Media, New York, has formed a partnership with eStara to offer its voice-enabled advertising and marketing to its clients. Based in Reston, Va., eStara's Web voice tool includes live Web voice links to drive inbound calls from e-mail in real time. For example, users can click a link and be connected with a representative without dialing a phone number. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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