Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

24/7, TechWave to cross-promote services

Published on .

Seattle-based e-commerce company TechWave inked a co-marketing deal with online advertising network 24/7 Media, New York. Under the agreement, 24/7 will promote TechWave's e-commerce enabling services to its 24/7 Network and ContentZone affiliates. TechWave will promote 24/7's advertising sales and e-mail management services to its ShopNow shopping network affiliates. In addition, 24/7 Media will acquire a 19.8% equity stake in TechWave in exchange for 24/7 Media common stock and cash. The companies will develop a suite of co-branded advertising, direct marketing, and e-commerce technologies and services.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: