The Super Reggie is presented to the best of 10 promotions receiving Reggies at the ceremony.
Reggie winners are cited by judges for originality, execution and result.
Following are the 25 finalists, culled from more than 130 entries, in alphabetical order of marketer:
Marketer: AT&T Corp., "AT&T Centennial Olympics Slam Dunk Promotion." Agency: Dugan Valva Contess, Morristown, N.J.
Marketer: Bharat Shell Ltd., "Shell 2T Promotion." Agency: Solutions Integrated Marketing Services, New Delhi, India.
Marketer: Buena Vista Home Video, "The Lion King Video Launch: An Integrated Partnership Marketing Program." Agency: In-house.
Marketer: Chrysler Corp., "`Pocahontas' Chrysler-Plymouth Minivan Owners' Family Night." Agency: Carlson Marketing Group, Troy, Mich.
Marketer: Coca-Cola Co. and Circle K Corp., "Thirstbuster Lizards." Agency: Fusion 5 Innovation Marketing, Westport, Conn.
Marketer: DeBartolo Properties Management, "Mall Perks." Agency: MARC Promotion, Indianapolis.
Marketer: Fox Broadcasting Co., "1-800-COLLECT Simpsons Murder Mystery Sweepstakes." Agency: In-house.
Marketer: Hallmark Cards, "Hallmark Keepsake Ornament Expo." Agency: Ervin Marketing Creative Communications, St. Louis.
Marketer: Johnsonville Foods Co., "The Big Taste Grill." Agency: GMR Marketing, Brookfield, Wis.
Marketer: Kellogg Co., "Kellogg/Nintendo $600,000 Donkey Kong Giveaway." Agency: Davidson Marketing, Chicago.
Marketer: Kellogg Co., "Kellogg/Nascar Racing program." Agency: Garner & Nevins, Atlanta.
Marketer: Mattel, "Barbie's Holiday Promise." Agency: Drissi Advertising, Los Angeles.
Marketer: McDonald's Corp., "McDonald's/Mighty Morphin Power Rangers: The Movie Promo." Agency: Frankel & Co., Chicago.
Marketer: MGM/United Artists Distribution Co. and BMW of North America, "MGM/United Artists' `Goldeneye'/BMW Z3 Roadster Co-Launch." Agency: In-house.
Marketer: National Football League Properties, "1995 J.C. Penney NFL Take a Player to School Program Presented by Starter." Agency: In-house
Marketer: NatWest Bank, "NatWest Live!" Agency: Prism Marketing and Communications, New York.
Marketer: NBC Entertainment, "Jurassic Park Affiliate Promotion." Agency: In-house.
Marketer: New York Daily News, "Scratch `N' Match." Agency: D.L. Blair Inc., Garden City, N.Y.
Marketer: Nintendo of America, "Virtual Boy/NBC/Blockbuster `Must See' 3-D Sweepstakes." Agency: Flair Communications, Chicago.
Marketer: Oscar Mayer Foods Co., "Oscar Mayer Talent Search." Agency: In-house.
Marketer: Pete's Brewing Co., "Pete's Salary Cap Greedstakes." Agency: McCracken Brooks Communications, Minneapolis.
Marketer: Seagram Beverage Co., "Seagram's Ginger Ale & Mixers Holiday Savings and Sweepstakes." Agency: SAI Marketing, Jenkintown, Pa.
Marketer: Seagram Beverage Co. "Seagram's Wild Untamed Flavor." Agency: Siebel/Mohr, New York.
Marketer: Southland Corp. and Coca-Cola Co. "7-Eleven Slurpee/MTV Beach House Summer." Agency: Promotional Resources Group, New York.
Marketer: Stroh Brewery Co., "Schlitz WW II 50th Anniversary Commemoration." Agency: Flair Communications, Chicago.