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$25 mil Midas account to FCB

Published on .

Midas International Corp., Chicago, named Foote, Cone & Belding, Chicago, as agency for its $25 million creative and national media planning and buying account, effective immediately. FCB's first work is expected early next year. The other finalist was DDB Needham Worldwide. J. Walter Thompson USA resigned the account in June due to a conflict with client Ford Motor Co.

Copyright August 1997, Crain Communications Inc.

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