ABC, CBS and NBC have agreed to provide additional funding to Statistical Research Inc. for an expansion of the SMART TV measuring system. The networks have already spent about $30 million on the project and the additional funds will bring that total to about $40 million, according to an executive with knowledge of the effort. SMART first launched in Philadelphia in February 1994. Eventually the networks hope that the SMART technology will evolve into a competitor to Nielsen Media Research.
Copyright November 1996, Crain Communications Inc.