Online Exclusive: Super Bowl Ad News

38 YEARS OF SUPER BOWL AD STATS

Annual Prices, Viewership, Reach, Networks

Published on .

........Return to Super Bowl Advertising HOME PAGE

Year Price
(1)
2004 Dollars
(2)
Network Rating
(4)
Viewers Homes Actual Cost per 1,000 Viewers Cost per 1,000 Viewers, 2004 $
1967 $42,000 $239,167 CBS+NBC(3) 40.8 N/A 22,400,000 N/A N/A
1968 $54,000 $298,293 CBS 36.8 N/A 20,610,000 N/A N/A
1969 $67,500 $357,866 NBC 36.0 N/A 20,520,000 N/A N/A
1970 $78,200 $393,131 CBS 39.4 44,270,000 23,050,000 $ 1.77 $ 8.88
1971 $72,000 $342,371 NBC 39.9 45,960,000 23,980,000 $ 1.57 $ 7.45
1972 $86,000 $391,778 CBS 44.2 56,640,000 27,450,000 $ 1.52 $ 6.92
1973 $103,500 $456,836 NBC 42.7 53,320,000 27,670,000 $ 1.94 $ 8.57
1974 $107,000 $444,628 CBS 41.6 51,700,000 27,540,000 $ 7.54 $ 8.60
1975 $110,000 $411,663 NBC 42.4 56,050,000 29,040,000 $ 1.96 $ 7.34
1976 $125,000 $428,671 CBS 42.3 57,710,000 29,440,000 $ 2.17 $ 7.43
1977 $162,000 $525,290 NBC 44.4 62,060,000 31,610,000 $ 2.61 $ 8.46
1978 $185,000 $563,243 CBS 47.2 78,940,000 34,410,000 $ 2.34 $ 7.14
1979 $222,000 $628,206 NBC 47.1 74,740,000 35,090,000 $ 2.97 $ 8.41
1980 $275,000 $698,864 CBS 46.3 76,240,000 35,330,000 $ 3,61 $ 9.17
1981 $324,300 $726,133 NBC 44.4 68,290,000 34,540,000 $ 4.75 $10.63
1982 $345,000 $700,248 CBS 49.1 85,230,000 40,020,000 $ 4.05 $ 8.22
1983 $400,000 $764,767 NBC 48.6 81,770,000 40,480,000 $ 4.89 $ 9.35
1984 $450,000 $833,584 CBS 46.4 77,620,000 38,880,000 $ 5.80 $10.74
1985 $500,000 $887,873 ABC 46.4 85,530,000 39,390,000 $ 5.85 $10.38
1986 $550,000 $943,076 NBC 48.3 92,570,000 41,490,000 $ 5.94 $10.19
1987 $575,000 $967,952 CBS 45.8 87,190,000 40,030,000 $ 6.59 $11.10
1988 $600,000 $974,472 ABC 41.9 80,140,000 37,120,000 $ 7.49 $12.16
1989 $675,000 $1,052,726 NBC 43.5 81,590,000 39,320,000 $ 8.27 $12.90
1990 $700,000 $1,041,532 CBS 39.0 73,852,000 35,920,000 $ 9.48 $14.10
1991 $800,000 $1,129,304 ABC 41.9 79,510,000 39,010,000 $10.06 $14.20
1992 $800,000 $1,083,700 CBS 40.3 79,590,000 37,120,000 $10.05 $13.62
1993 $850,000 $1,117,783 NBC 45.1 90,990,000 41,990,000 $ 9.34 $12.28
1994 $900,000 $1,149,135 NBC 45.5 90,000,000 42,860,000 $10.00 $12.77
1995 $1,000,000 $1,244.939 ABC 41.3 83,420,000 39,400,000 $11.99 $14.92
1996 $1,100,000 $1,331,693 NBC 46.0 94,080,000 44,110,000 $11.69 $14.15
1997 $1,200,000 $1,411,090 FOX 43.3 87,870,000 42,000,000 $13.66 $16.06
1998 $1,300,000 $1,494,393 NBC 44.5 90,000,000 43,630,000 $14.44 $16.60
1999 $1,600,000 $1,811,043 FOX 40.2 83,720,000 39,992,000 $19.11 $21.63
2000 $2,100,000 $2,325,630 ABC 43.3 88,465,000 43,618,000 $23.74 $26.29
2001 $2,050,000 $2,196,429 CBS 40.4 84,335,000 41,270,000 $24.31 $26.04
2002 $1,900,000 $1,979,390 FOX 40.4 86,801,000 42,664,000 $21.89 $22.80
2003 $2,100,000 $2,153,696 ABC 40.7 88,637,000 43,433,000 $23.69 $24.30
2004 $2,250,000 $2,250,000 CBS 41.4 89,795,000 44,908,000 $25.06 $25.06
.
(1) This chart shows the average price for a 30-second commercial.
(2) Adjusted for inflation in 2004 dollars.
(3) Both CBS and NBC broadcast the first game. CBS pulled 23.0% of households, or 12,630,000 homes; NBC pulled 17.8%, or 9,770,000 homes.
(4) Percentage of U.S. households.

Source: Advertising Age Research (ad spending) and Nielsen Media Research (ratings).
.


In this article:
Most Popular