3Com looks to 3 shops to redefine its image

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3Com Corp. has asked three agencies to present credentials for a planned redefining of the networking solutions company now that it has spun off its Palm subsidiary. Without Palm, 3Com is expected to spend about $50 million on advertising. Incumbent FCB Worldwide, San Francisco, later will present its own plan for the brand, excecutives familiar with the situation said. The three agencies involved are BBDO Worldwide, Ogilvy & Mather and Lowe Lintas & Partners Worldwide.

Copyright March 2000, Crain Communications Inc.

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