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3Com breaks $100 mil global push

Published on .

3Com Corp., Santa Clara, Calif., on Aug. 10 broke a $100 million global brand campaign emphasizing simple network solutions for businesses and consumers. The "Anyone" campaign from Lowe Lintas & Partners Worldwide, New York, will run on cable TV and in print; humorous executions follow a problem/solution approach. One TV spot shows how an executive can work where and when he wants to and still have a network connection.

Copyright August 2000, Crain Communications Inc.

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