3Com Corp., Santa Clara, Calif., extended its title sponsorship of 3Com Park in San Francisco through 2002. The networking giant signed on for naming rights four years ago and decided to extend the sponsorship of the 49ers' stadium to showcase its wireless connectivity solutions. "We will be using 3Com's wireless technology in parts of the park; it will be used to connect with other people in the park and [provide] information in an entertaining way," said Jan Soderstrom, senior VP-marketing and brand management. The sponsorship extension ties in with 3Com's new mission of offering simple network solutions for consumers and small businesses that will be flagged in a forthcoming global brand campaign by Lowe
Lintas & Partners Worldwide, New York.
Copyright August 2000, Crain Communications Inc.