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3Com introduces Internet Audrey

Published on .

3Com Corp., Santa Clara, Calif., on Oct. 17 unveiled Audrey, a household Internet appliance that's part of its new Ergo consumer product line. Audrey handles e-mail and calendar functions, and offers instant access to Web content. Razorfish collaborated with 3Com on Audrey's user interface, design and other aspects of the product's development. 3Com agency of record Lowe Lintas & Partners Worldwide, New York, is expected to break a multimedia campaign for Audrey next month. Spending wasn't disclosed, but 3Com's global account at Lowe Lintas is estimated at more than $100 million.

Copyright October 2000, Crain Communications Inc.

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