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3Dfx breaking $10 mil campaign

Published on .

3Dfx Interactive next week breaks a $10 million campaign from Goodby, Silverstein & Partners, San Francisco. 3Dfx is the top retail seller of performance/gaming PC graphics chips and video cards; the TV, print and Web campaign is billed as the biggest effort ever fielded in the category.

Copyright March 1999, Crain Communications Inc.

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