4 cable nets sign on to SRI's Smart project

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Discovery Networks, USA Networks, ESPN and Lifetime Television have become the first cable networks to join Statistical Research Inc.'s Smart initiative on TV audience measurement. Smart, now testing in Philadelphia, could become a competitor to Nielsen Media Research. Smart's primary backers are ABC (co-owner of ESPN and Lifetime), CBS and NBC. Four major advertisers and 14 agencies also are taking part in the project.

Copyright August 1997, Crain Communications Inc.

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