×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

4 shops contend for Mirage account

Published on .

Mirage Resorts will hear presentations from Richards Group, Dallas; GSD&M, Austin, Texas; Deustch, New York; and TBWA/Chiat/Day, Playa del Rey, Calif., for its estimated $50 million creative account, previously at Publicis & Hal Riney, San Francisco. The agency selected will handle advertising for all the Mirage hotels, including the Mirage, Treasure Island and Bellagio, as well as the opening of the Beau Rivage in Biloxi, Miss., in 1999. A decision is expected by Dec. 1. The review is being handled in-house.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: