4A's, ANA plan conference to showcase how agencies help clients play the Net

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The American Association of Advertising Agencies and Association of National Advertisers will join forces next Jan. 18-19 to stage a conference on advertising and marketing on the Internet. The New York conference is meant to provide a forum to discuss and demonstrate how agencies are providing "best practices" to help clients harness the Internet, and to show how agencies are using the Internet to improve their own businesses. The conference will include a trade show. The cooperative meeting comes about two years after a late 1998 tift between the organizations when the ANA drew fire from the Four A's by inviting agencies to join the advertisers' trade group. The ANA later dropped that plan.

Copyright May 2000, Crain Communications Inc.

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