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4A's asks LMA input

Published on .

American Association of Advertising Agencies asked for a meeting with Federal Communications Commission officials amid reports the FCC is negotiating a deal with TV station owners that would give the FCC approval to existing local marketing agreements, which let one station in a market sell spots for a local rival. The U.S. Department of Justice has raised questions about the antitrust status of local marketing agreements, but broadcasters are urging any restrictions apply only to new LMAs. The Four A's has been concerned about local media concentration issues and wants input on what the FCC will recommend.

Copyright June 1999, Crain Communications Inc.

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