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4A'S, IAB AGREE ON ONLINE-MEDIA BUYING TERMS

Published on .

The American Association of Advertising Agencies and the Internet Advertising Bureau agreed to terms for online media buying at last week's 4A's Media Conference. The terms -- following a marathon negotiation session that began at 5:30 p.m. and ended at 2 a.m. Feb. 28 -- are expected to be announced this week.

Copyright March 2001, Crain Communications Inc.

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