|The Energizer Bunny is just one of the famous advertising characters that will be icons of the Manhattan event.|
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The event, which is part festival and part conference, will include the unveiling a new advertising "walk of fame" along Madison Avenue, the symbolic center of the ad industry.
Advertising agency executives and representatives from trade associations and media sponsors were flanked by popular brand icons such as Tony the Tiger, the Jolly Green Giant, Mr. Peanut and the Pink Panther at a press conference today at New York's Museum of Radio and Television, where details of the event were presented.
The Madison Avenue walk of fame will enshrine pop-culture brand icons such as the Energizer Bunny and the Coppertone Girl on the sidewalk. Members of the public will be able to vote for the icons and ad slogans through a contest run by Gannett Co.'s USA Today.
Among the exhibits running alongside the week of events will be an exhibit celebrating public service advertising campaigns featuring retrospectives from works by the Ad Council and the Partnership for a Drug-Free America, and a retrospective of the "I Love New York" ad campaign, which recently marked its 25th anniversary. The organizing committee is also brainstorming a concert by former jingle writer Barry Manilow.
Advertising Week, to be held September 20-24, has attracted a number of media sponsors, including Yahoo!, The New York Times, USA Today and Crain Communications' Advertising Age.
Other events include a series of seminars and roundtable discussions on advertising industry issues, sponsored by Advertising Age and the Museum of TV and Radio. In addition, the National Academy of Television Arts and Sciences today announced it will sponsor a black-tie awards ceremony Sept. 22 to honor creativity in the advertising industry.
New York politicians are also supporting the event, with receptions to be held by the mayor's office and the governor's office. The advertising industry employees more than 44,000 people in New York City, according to the Empire State Development Organization.
"It is important to celebrate the creativity of advertising for the role it plays in American business and in New York City," said Ken Kaess, chairman of the 4A's. "It is also important for both the creative community and for the clients."