Paul Gay began his career as an art director with BMP DDB, London. In 1995, when he was a senior AD, he left to begin a career as a director with his former copywriter partner, Steve Reeves. In 1997, the duo split and Gay joined Outsider. He regularly enjoys success at awards festivals such as Cannes and the British Television Advertising Awards with ads for VW, Dulux, Ford, the Army and Pepsi. He is represented by Omaha in the U.S. and directed the popular Church's Fried Chicken campaign from Cliff Freeman & Partners and "Reminders" for VW, through Arnold Worldwide. Gay is popular with agencies for his art director's background, experience with clients and his penchant for strong casting and simple direction.