×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

59th Annual Agency Report

Published on .

Business is looking up-and down-for ad agencies and marketing communications companies, according to Advertising Age's 59th annual Agency Report.

U.S. revenue for agencies and media shops in 2002 edged up 0.6% to $10.2 billion while international revenue grew 0.1% to $8.9 billion. The top line: Worldwide revenue for ad and media agencies rose 0.4% to $19.1 billion, partially making up for 2001's decline.

Reduced spending in other forms of marketing communications, such as integrated, held the broader market in check. Total revenue for agencies and marketing communications suppliers fell 0.6% in the U.S. and 3% abroad. Worldwide marketing communications revenue fell 1.8% to $34.3 billion.

The Agency Report starts on P. S-1

Agency Family Tree pullout appears after P. 20

In this article:
Most Popular