Compaq Computer Corp., Houston, will spend $60 million in the fourth quarter on its new "Compaq NonStop" global brand campaign, unfurling this week. Compaq will spend 40% of the budget in North America to associate its brand with the concept of non-stop, 24x7 business solutions. The campaign from DDB
Worldwide, New York, will deploy print, online, radio and outdoor creative this quarter. "The leave-behind message is 'If it's not Compaq, it's not non-stop,'" said Dave Middleton, VP-corporate communications at Compaq.
Copyright September 1999, Crain Communications Inc.