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$60 mil for Compaq's 'NonStop'

Published on .

Compaq Computer Corp., Houston, will spend $60 million in the fourth quarter on its new "Compaq NonStop" global brand campaign, unfurling this week. Compaq will spend 40% of the budget in North America to associate its brand with the concept of non-stop, 24x7 business solutions. The campaign from DDB Worldwide, New York, will deploy print, online, radio and outdoor creative this quarter. "The leave-behind message is 'If it's not Compaq, it's not non-stop,'" said Dave Middleton, VP-corporate communications at Compaq.

Copyright September 1999, Crain Communications Inc.

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