Fueled by a 33% net income loss the company blamed on weak economic conditions overseas, the world's largest fast-feeder reported net income of $253.1 million, or 20 cents per share, for the quarter ended March 31, compared to $378 million, or 29 cents per share, for the same quarter last year.
Sales at stores
Revamped counter service
During the second half, the Oak Brook, Ill.-based chain will begin a revamped counter service program called Team Service that reallocates cashiers to order assembly as well as an toll-free customer feedback hot line.
McDonald's is still mulling whether it will provide a national or regional everyday low-priced value program after mixed results in tests across 4,000 units.
While executives provided no details about how they would simplify advertising, they acknowledged there is a "need for fewer and more focused messages."