Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

House of Seagram returns to print advertising for its Seagram's 7 Crown, the No. 6 U.S. spirits brand, following a two year hiatus. The $4 million campaign, from Ogilvy & Mather Worldwide, New York-in August books, including youth-oriented titles such as Rolling Stone, Details, Pulse and Bikini-uses the theme, "Mix it up, see what happens."
Most Popular
In this article: