The four companies involved in the venture hope it will provide marketing solutions for growing global clients who are "demanding effective, compelling and consistent communications across a myriad and ever-increasing number of customer contact channels," said Rick Hadala, AKQA's CEO. A $71 million investment from Francisco Partner and, Accenture (formerly Andersen Consulting) went into AKQA's launch. Accenture will also provide consulting and integration expertise for the new company. -- Bonnie Tsui
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