NEW YORK (AdAge.com) -- Patriotic images are acceptable in advertising on the anniversary of the Sept. 11 attacks, but advertisers should tread carefully, according to a new survey.
A poll of consumers
by Interpublic Group of Cos.' InsightExpress found 73% of the 450 respondents felt comfortable with everyday advertising on the anniversary of the terrorist attacks. The poll also found 62% felt commemorative ads were appropriate on that date, while 27% would consider them exploitative.
Patriotic symbols such as the U.S. flag were considered appropriate elements in ads by 73% of respondents, and images of firefighters and police were thought acceptable by 61%.
However, only 38% felt it was appropriate to feature the World Trade Center; 20% felt images of the victims would be appropriate; and only 17% would approve of ads featuring victims' families.