73% SAY EVERDAY ADS OK ON SEPT. 11 ANNIVERSAY

Interpublic Survey Finds Consumers Comfortable With Patriotic Images

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NEW YORK (AdAge.com) -- Patriotic images are acceptable in advertising on the anniversary of the Sept. 11 attacks, but advertisers should tread carefully, according to a new survey.

A poll of consumers

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by Interpublic Group of Cos.' InsightExpress found 73% of the 450 respondents felt comfortable with everyday advertising on the anniversary of the terrorist attacks. The poll also found 62% felt commemorative ads were appropriate on that date, while 27% would consider them exploitative.

Patriotic symbols such as the U.S. flag were considered appropriate elements in ads by 73% of respondents, and images of firefighters and police were thought acceptable by 61%.

However, only 38% felt it was appropriate to feature the World Trade Center; 20% felt images of the victims would be appropriate; and only 17% would approve of ads featuring victims' families.

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