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76, BP gas brands to Dailey

Published on .

Tosco Marketing Co., Phoenix, assigned its estimated $20 million account for 76 and BP petroleum products brands and gas stations to Dailey & Associates, West Hollywood, Calif. TBWA Chiat/Day, Venice, Calif., was the incumbent on the 76 account, while BP's agency was Elgin/ DDB Needham, Seattle. Tosco's Circle K markets will remain with Thomas Tvert, Phoenix. Tosco acquired Unocal Corp.'s refining and marketing operations earlier this year.

Copyright October 1997, Crain Communications Inc.

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