×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

7Up inks multiyear Grammy sponsorship

Published on .

Cadbury/Schweppes PLC's Dr Pepper/Seven Up's 7Up will be the official soft drink sponsor of the Grammy Awards in Los Angeles for 2002 through 2004. The country's No. 8 soft drink also will be the only soda advertiser in this year's show, even though it is not an official sponsor.

Copyright February 2001, Crain Communications Inc.

In this article:
Most Popular