NEW 800-FLOWERS CAMPAIGN KICKS OFF

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WESTBURY, New York-800-Flowers last week broke its biggest advertising effort ever. The floral service kicked off a new $20 million humorous campaign, created by McCann-Erickson Worldwide, New York. Seven 15-second TV spots are presented as vignettes based on situations experienced by some of its customers. The campaign will also include radio, print and direct mail.
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