800.com readies $25 mil campaign

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Tech e-tailer 800.com will break an estimated $25 million ad campaign via Lowe & Partners/SMS, San Francisco, in mid-November with the tag: "If we lived in a perfect world, you wouldn't need 800.com." Humorous creative depicts a place where everyone thinks they know everything, according to people familiar with the work.

Copyright November 1999, Crain Communications Inc.

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