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800.com selects Lowe for $25 mil account

Published on .

Online consumer electronics retailer 800.com has chosen Lowe & Partners/SMS, San Francisco, as first agency of record for its $25 million account. Other finalists were J. Walter Thompson USA and Winkler Advertising, both San Francisco. Lowe and 800.com are planning a fourth-quarter, brand-building campaign.

Copyright August 1999, Crain Communications Inc.

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