800.com taps Wieden

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Consumer electronics e-tailer 800.com moved it $25 million account to Wieden & Kennedy, Portland, Ore., from Lowe Lintas & Partners Worldwide, San Francisco. Lowe Lintas became 800.com's first ad agency in August and mounted a well-received fourth-quarter campaign for the Portland-based e-tailer. One of the reasons for the split, said VP-Chief Marketing Officer Tim Zuckert, was Lowe Lintas' New York office taking on NetMarket.com, a competitor in consumer electronics e-tailing. Wieden will handle all creative and media buying, off- and online, and work toward a new campaign by the second quarter. Besides being neighbors, 800.com hopes to work with Wieden on a daily basis. "They understand our fast-paced business environment, it's data-driven," Mr. Zuckert said. The two-month agency search involved discussions with at least five agencies, which he declined to name.

Copyright February 2000, Crain Communications Inc.

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