9/11 Burn Victim|
Client: New York-Presbyterian Hospital
Brand: Burn Center
Title: "Lauren Manning"
Agency: Munn Rabot, New York
On 9/11, Lauren Manning, a senior vice president at Cantor-Fitzgerald in the World Trade Center, was caught in a fireball in tower one. She sustained burns over 80% of her body. In this TV hospital ad she suggests that as emergency workers aided her in the midst of that horror and devastation she remembered the brand of hospital she wanted to be treated at. "I pleaded with them to get me to New York-Presbyterian. I knew they had an outstanding burn center there," she tells viewers.
ESPN's Domestic Disturbance|
Brand: ESPN "Without Sports"
Agency: Weiden & Kennedy
Shot by Kieran Walsh of New York's Chelsea Pictures, this spot contemplates how sports and family strife are like peas in a pod.
Brand: Amp Energy Drink
Agency: BBDO Worldwide, New York
Watch a performer bend over backwards to sell this product.
Coke's New Campaign|
Client: Coca Cola Co.
Brand: Coke Classic
Agency: Berlin Cameron/Red Cell and McCann-Erickson, New York
Watch actress Penelope Cruz gulp down an entire coke and then belch in this spot from Coke's new "Real" campaign.
Client: Apple Computer
Brand: PowerBook Laptop
Title: "Big & Small"
Agency: TBWA/Chiat/Day, Los Angeles
So, what better way to call attention to the huge size of Apple's new groundbreaking 17-inch-screen PowerBook than film a midget using it in an airliner seat?
WEEK'S MOST REMEMBERED SPOT|
Brand: Business Insurance
Title: "Hypno Duck"
Agency: Kaplan Thaler Group
What do you get when you cross a magician with an insurance-peddling duck? The latest AFLAC commercial. This spot received the highest consumer recall score for the period of Dec. 23 to Jan. 5 in the bi-weekly Intermedia Advertising Group survey.
Nextel's Sex Siren |
Brand: Walkie Talkie Phone
Title: "Kristin Davis Airport"
Kristin Davis of Sex In The City fame show how Nextel lets her contact her man instantly from anywhere.
Saturn's Children |
Brand: Saturn Ion
Agency: Goodby, Silverstein & Partners
A new Ion filled with passengers just old enough to drive cruises through a strange town populated exclusively by children on playground equipment. The road sign at the end of the brief journey says it all about the target market for this vehicle: "Leaving Childhood."