Move over, cigarette marketers, Florida citrus growers and Steve Bochco of TV's "NYPD Blue."
As citizens opposed to cigarette smoking and promotion; orange juice that's promoted by conservative talk-show host Rush Limbaugh; and the "sex and violence" said to mark Mr. Bochco's ABC police drama series rally to organize consumer protests and boycotts, new targets continue to emerge.
Among the targeters:
Boycott Anorexic Marketing, a Boston-based organization founded by Mary Baures, is opposing the use of extra-thin models on grounds that they encourage eating disorders and starvation diets. Singled out are Calvin Klein ads that feature model Kate Moss and Coca-Cola Co. for its use of model Kristin McMenamy in a Diet Sprite commercial. The group asks consumers to boycott products that are identified with the "waif look."
Michael Jacobson, executive director of the Center for Science in the Public Interest, Washington, has been asking movie theater owners to sell popcorn that's air popped or made with corn oil. Mr. Jacobson also wants nutritional labeling on popcorn packages.
On the legislative front, Sen. Patrick J. Leahy (D., Vt.), chairman of the Senate Agriculture, Nutrition & Forestry Committee, has introduced legislation that would encourage schools to provide more nutritional lunchroom and vending machine options. Sen. Leahy has cited Coca-Cola Co. as a target, and his bill would move toward restricting or banning the sale of soft drinks and snacks deemed to be of "minimal nutritional value."