More than nine months after departing Anheuser-Busch, former VP-CMO Keith Levy has taken on a role at Lexington, Ky.-based event marketing and social-media company uHaps Media, where's he'll be a board member and strategic adviser.
"When I was in the big corporate world, I found marketing was changing," Mr. Levy told Ad Age . "This company has embraced those trends. Rather than using traditional tactics, their approach is to create and activate experiences that live beyond one impression." For him, he said, that means taking brand experiences and making them social and local, which makes them much more relevant and personal.
He added: "There's a business world that 's out there that 's infatuated with global. But uHaps Media believes there's immense power in local."
"Keith Levy is an exceptional leader with deep strategic marketing, organizational development and brand-building knowledge and experience to help our company accomplish both its short- and long-term strategic objectives," said Matthew Wiley, CEO of uHaps Media, in a statement. "He has achieved an incredible record of accomplishment and success in growing and delivering superior results. The significance of his role at uHaps Media, and how his leadership will help us continue to grow our business, can't be overstated."
UHaps' client list includes Anheuser-Busch, Ford, Smoothie King, Fantastic Sam's and Rainforest Beverages, among others, and it has about 150 part- and full-time employees.
While at A-B, Mr. Levy was responsible for the company's marketing operations, including the development and implementation of the company's marketing vision and strategy. Prior to his departure from A-B, a company he had been with since 1987, Mr. Levy hired independent agency Anomaly , whose new "Grab Some Buds" TV ads coincided with the brewer's National Happy Hour initiative, which involved A-B handing out free samples at bars and restaurants.
Mr. Levy was replaced by Paul Chibe in June, who in August put the company's biggest domestic brand, Bud Light, up for review, a process that is still being conducted.
As for what else Mr. Levy has on his plate, he declined to provide details but said, "I'm still having other conversations."