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A-B to discontinue Tequiza Extra

Published on .

Anheuser-Busch Cos. is discontinuing Tequiza Extra, the extension of Tequiza the brewer launched in March. The beer--which was supposed to expand Tequiza's appeal to men--never saw sales get off the ground. It should be off store shelves within 90 days, according to Steve Bagwell, senior VP-premium plus brands, adding, "It had very limited success. Consumer acceptance was below any satisfactory levels.''

Copyright July 2000, Crain Communications Inc.

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