Anheuser-Busch, St. Louis, is launching a $40 million responsible drinking campaign on Sunday's Emmys broadcast on Fox, moving on from its 14-year "Know when to say when" work. The "We all make a difference" campaign is an evolution because awareness of drunken driving has increased and now it's time for reinforcement, said VP-Consumer Affairs Francine Katz. The spots from DDB
Worldwide, Chicago, tout a 39% decline in drunken driving deaths in 1982-98 and a 45% drop in under-age drinking. A-B says it's spent more than $300 million on anti-drunken-driving measures since 1985.
Copyright September 1999, Crain Communications Inc.