A-B hopes to boost Bud; lizards not extinct

Published on .

Anheuser-Busch hopes to increase sales of Budweiser in '99 after a 10-year decline in sales, executives told wholesalers last week at the brewer's annual sales meeting in Dallas. A-B plans to support the brew with a variety of ads, including heritage spots featuring A-B CEO August Busch III, humorous spots and new lizard ads, including one spot breaking this month that features the ferret character playing guitar.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: