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Another A-B lager

Published on .

Anheuser-Busch Cos. on March 25 will roll out Michelob Centennial lager, joining Amber Bock in Michelob's specialty beer segment. A-B will also break a Michelob TV campaign this month commemorating its 100-year anniversary, themed "Some days are made for Michelob." The Glennon Co., St. Louis, handles.

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