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A-B, Mott's team for Latino promo

Published on .

Mott's USA is partnering with Anheuser-Busch to promote a drink made by mixing Mott's Clamato tomato cocktail with Budweiser and Bud Light. The effort begins this week with in-store displays; Mott's also will use radio and billboards in the top 12 Hispanic markets. Dieste & Partners, Dallas, developed ads.

Copyright August 2000, Crain Communications Inc.

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