Mott's USA is partnering with Anheuser-Busch to promote a drink made by mixing Mott's Clamato tomato cocktail with Budweiser and Bud Light. The effort begins this week with in-store displays; Mott's also will use radio and billboards in the top 12 Hispanic markets. Dieste
& Partners, Dallas, developed ads.
Copyright August 2000, Crain Communications Inc.