A-B said the new American Originals Faust is a throwback to the golden era of brewing.
"The whole premise is to brew a beer as close to the original brands as possible," said a company spokesman.
A-B said the American Originals brands, to be tested in Seattle and Denver, are reminiscent of beers it made at the turn of the century.
A Faust beer was brewed by founder Augustus Busch, honoring both a St. Louis restaurateur named Faust and the popularity of the opera of the same name. That label also featured Mephistopheles.
A second American Originals brand called Muenchener is similar to a brand A-B sold at the 1893 World's Columbian Exposition. A third, Black & Tan, was popular in 1899.
Heater-Easdon, Boston, is the agency for American Originals.