Anheuser-Busch, St. Louis, will run 10 spots in Super Bowl XXXIV, for a total of 5 minutes of airtime. Using the average of $2 million per 30-second spot, that would be a $20 million investment. Tony Ponturo, VP-corporate media and sports marketing, explained A-B's presence in the game by saying the Super Bowl is the greatest advertising platform in the world. It will mark A-B's 12th consecutive year as the game's exclusive beer advertiser. The brewer had nine ads in last January's Super Bowl.
Copyright December 1999, Crain Communications Inc.