Anheuser-Busch plans to spend $50 million on advertising during prime-time programming in 1998, the highest prime-time expenditure -- barring sports -- ever for the brewer. A-B plans to buy time on cable and the four major networks. The buys will be for a variety of brands and audience targets include 21-to-34-year-olds. The schedule begins Jan. 12 and runs at least through the end of summer. The brewer currently spends "minimally" on non-sports prime-time ads, a spokeswoman said.
Copyright September 1997, Crain Communications Inc.