Anheuser-Busch is taking aim at rivals use of phony brewery names and imagery by joining in an unusual coalition with Oregon microbrewers. A-B and the microbrewers are asking the Bureau of Alcohol, Tobacco and Firearms to block several claims: Samuel Adams' and Pete's Wicked Ale's claims in advertising and labeling that they are "brewed in small batches"; Miller Brewing Co.'s claims that some of its beers come from the Plank Road Brewery; and Coors Brewing Co. statement that some of its beers come from Unibev Corp.
A-B and the Oregon microbrewers note that G. Heileman Brewing Co. makes most Samuel Adams for Boston Beer Co. and Stroh Brewing Co. makes Pete's Wicked Ale for Pete's Brewing Co.
"We are not saying that consumers are being scammed ... but they are being misled," said A-B President Pat Stokes. "Companies shouldn't be permitted to market their products by claiming differences that don't exist."