A-B gets ready to rumble

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Anheuser-Busch, St. Louis, will feature sports announcer Michael Buffer of "Let's get ready to rumble" fame for a new TV, print and point-of-purchase campaign for the Budweiser brand. DDB Needham Worldwide, Chicago, handles. A break date hasn't been set for the spots, which will run on sports programming. Spending wasn't disclosed.

Copyright March 1998, Crain Communications Inc.

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