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Published on .

ST. LOUIS-Anheuser-Busch set in motion a series of promotions and title changes that followed the departure of Tom Sharbaugh as VP-brand management and his replacement by August Busch IV (AA, Feb. 14).

Bob Lachky, 40, succeeds Mr. Busch with the title of group VP-Budweiser brands. Mr. Lachky, a former DDB Needham Worldwide executive, expands he duties to the entire Budweiser line. He previously was director of Budweiser brand marketing since leaving the Bud Light brand in January.

Succeeding Mr. Lachky is Michael J. Brooks, 35, from group director-sports marketing. Robin Braig, 37, succeeds Mr. Brooks, from group manager-motorsports marketing.

Moving into new posts are William E. Braun, 38, to group VP-Busch brands from director of Busch marketing, and William McNulty, 39, to VP-Michelob brands from group director of the Michelob family.

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