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A-B reviews Tequiza account

Published on .

Anheuser-Busch, St. Louis, is searching for an agency to handle its estimated $2 million Tequiza account, which has been at Waylon Ad since the 1999 launch of the beer with tequila flavoring. Waylon has been invited to participate in the review along with other, undisclosed agencies. It's uncertain whether A-B's primary shops- DDB Worldwide, Chicago, and Goodby, Silverstein & Partners, San Francisco-are participating. A-B hopes to have an agency selected by early next year, with a new ad campaign by spring.

Copyright November 2000, Crain Communications Inc.

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