×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

A-B reviews Tequiza account

Published on .

Anheuser-Busch, St. Louis, is searching for an agency to handle its estimated $2 million Tequiza account, which has been at Waylon Ad since the 1999 launch of the beer with tequila flavoring. Waylon has been invited to participate in the review along with other, undisclosed agencies. It's uncertain whether A-B's primary shops- DDB Worldwide, Chicago, and Goodby, Silverstein & Partners, San Francisco-are participating. A-B hopes to have an agency selected by early next year, with a new ad campaign by spring.

Copyright November 2000, Crain Communications Inc.

In this article:
Most Popular