Anheuser-Busch Cos., St. Louis, is developing a TV campaign exploring beer's place in American society and culture. Goodby
, Silverstein & Partners, San Francisco, will handle. Separately, A-B is breaking four TV spots commemorating the 100th anniversary of the Michelob line. Three spots, with subtitles instead of voiceovers, are themed "Some days are made for Michelob." Glennon Co., St. Louis, handles.