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A-B subs Bud Light for Bud Ice in NHL promo

Published on .

Anheuser-Busch has renegotiated its ongoing marketing alliance with the National Hockey League to replace Bud Ice with Bud Light as the lead brand on the sponsorship. A-B intends to ramp up its NHL-theme marketing with Bud Light, its fastest-growing brand. Bud Light also will sponsor the NHL's all-star game MVP award.

Copyright August 1998, Crain Communications Inc.

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