A LOOK BACK AT 50 YEARS OF AGENCY HISTORY AGENCY REPORT COVERED IT, FROM DUAL-ACCOUNT NETWORKS TO MERGERS CREATING TODAY'S GIANTS (PART 1 OF 4)

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1944 All but $25 million (5%) of the $500 million ad volume of the 22 agencies ranked was placed in the U.S.

1945 J. Walter Thompson Co. does about half (based on billings) of all foreign business done by U.S. agencies.

N.W. Ayer & Son adds $3 million U.S. Army recruiting campaign.

1948 First sign of TV's effects on advertising: "Variety of services which agencies render advertisers continues to grow. .*.*. In new services, such as TV, agencies are risking .*.*. own money."

McCann-Erickson elects new president, 32-year-old Marion Harper Jr.

Foote, Cone & Belding resigns $12 million American Tobacco account in biggest voluntary resignation to date.

1949 "Agency business has passed the peak of war-induced upward surges and hereafter gains will not necessarily be the general rule," AA reports.

William Bernbach and Ned Doyle leave Grey Advertising and begin Doyle, Dane, Bernbach with Maxwell Dane. Billings less than $50,000.

1951 Young & Rubicam top agency in TV billings as that medium grows dramatically in post-war climate.

1952 Ted Bates & Co. produces "Ike" TV spots as agency for Citizens for Eisenhower.

1953 AA begins to report business by media breakdown.

Overall billings increase, especially in top 5 agencies, due to rising media rates, growing scope and cost of TV.

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